Chase joy and success will chase you

Self-leadership coaching and strategic consulting for mission-driven entrepreneurs and executives
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Did you become an entrepreneur to experience more joy and freedom, only to find that joy has fallen off your radar and freedom feels more elusive than ever?

The truth is, not only can joy be your #1 business strategy, it’s the key to long-term sustainable success. Through a series of pithy conversations, Joy-Full AF will shift your thinking about business goals and success, and give you practical tools and guidance for chasing joy in everything you do.

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How Joy-full is your business? Get my FREE "Joy Audit” to find out!

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I'm not a typical coach. And you're not a typical client.

You are... heart-ledmission-led

You want to...

  Make a more meaningful difference in people’s lives and in the world.

You're a change-maker and impact-driven leader at your core. You constantly wonder what more you can do or who else your business can serve.


  Cultivate a prosperous business that lights you and your team up.

You’re no stranger to success. But it often comes through hustle, striving, burnout, and following conventional paths to achievement. Deep down, you know there has to be a better, more sustainable way to grow.


  Feel more joy-full, aligned, authentic, and creative in all areas of your business, leadership, and life.

You'd like your business and leadership to reflect who you are, what you care about, and how you best do things. You're ready to get to know, like, and trust yourself more deeply than ever. And you know that in turn, your team and your clients/customers will know, like, and trust you more, too.

I won't hand you a map. I'll help you develop yours.


There is no “right” way to grow a mission-driven business. You get to explore and choose what works best for you and your business. The more your business serves you and your team first, the more impact you'll make on the people and communities your care about. You'll also thrive as a leader, make more money, and feel joy-full and energized in every area of your life.

I bring a wide range of expertise to our work together, including a PhD in Social Psychology, leadership experience from Facebook and Microsoft, and deep training in Internal Family Systems. My coaching toolbox includes business, leadership, and trauma-informed methods that focus on *all* of you -- mind, heart, body, and soul.

I'm also neurodiversity and systems of oppression-aware (capitalism, patriarchy, white supremacy/racism, heterosexism, gender binarism, and ableism). Your lived experience is something to integrate and embrace in your business and leadership, not ignore.

I'm committed to bringing all of me to our work as well -- including compassion, kindness, nonjudgment, humor, curiosity, creativity, truth-telling, and a willingness to hold your feet to the fire when necessary.

More About Erin

Happy Clients

  • I went in to coaching thinking I needed to build a better business. In reality Erin showed me I needed to build a better me. Erin systematically helped me to do exactly that. And in turn, I built a better business. I no longer feel burdened by my ambitions but have more clarity about what exactly it is I want to achieve in life. My wife also told me after working with them: “Erin has made you a better husband.” That’s priceless.Joe L, Trusted Advisor to CEOS and Founders

  • Erin is a unicorn combination: the heart and compassion of a healer, and the scientific rigor of someone with a PhD in social psychology. They take you on a path that employs both of these sides, providing nourishment for both your heart and mind along the way. R, Independent Consultant

  • Erin Baker is an amazing coach. I worked with them for nearly two years as part of the Self-Leadership Academy. Erin creates a growth space for entrepreneurs in which we hold each other lovingly accountable. We explore deep connection with ourselves, each other, and the systems in which we operate as business owners and people. With Erin’s guidance and expertise in Internal Family Systems, we are supported in getting curious and being courageous. The Self-Leadership Academy has not only allowed my business to grow, it has made me a more confident and curious person. Under their leadership and care, I am able to move more effectively and boldly through this complex world. Maura J, Found of Salt Meadow Consulting

  • With Erin’s guidance, I made more progress in my career and as a leader than I’ve ever thought possible! Erin can see the potential in me that I sometimes can’t see in myself, and they share the hard truths when they know I need to hear them. Sarah K, Founder of Outpass Trekking

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